Performance & style meets more performance & more style

There is only a short list of brands that bring true luxury & true performance to mind as one cohesive package. Bang & Olufsen is one. Ferrari is another. Now, meet B&O’s Ferrari collection. A marriage of performance & style, with performance & style.

Neither of these brands need any introduction. They are both at the peak of their respective industries and have proven themselves to be worthy of those spots. Both bring class leading performance to the table, but presents it as a given, almost like it doesn’t need any explanation. This is because both brands are much more than the stellar performance they are capable of. B&O, and likewise Ferrari, is art. It is a statement. It is made for those in life who know what they want and want only that. 

Introducing the Bang & Olufsen Ferrari Collection

Near the end of August at Ferrari’s flagship store in Milan, B&O introduced their most premier collaboration to date. Crafted at Bang & Olufsen’s HQ in Struer, with the specialist expertise of the Italian designers; this new range of audio masterpieces challenges every notion of luxury.

Guests where offered an exclusive first look at the new collection alongside Ferrari’s motorsport exhibition. The evening was paired with music from Bulma Brief & delicious Italian delicacies.

VIPs, press luminaries, influential figures as well as friends of Bang & Olufsen and Ferrari graced this special occasion. Amongst the attendees were: Bang & Olufsen CEO Kristian Tëar, Ferrari CEO Benedetto Vigna, Bang & Olufsen CMO Kamel Ouadi, Italian Rapper Tonny Effe, TV Star Dee Jackson, Motorsport Driver Carrie Schreiner, Creative Director Francesco Risso, and host for the evening David Garrido.

The Ferrari Collection

So which B&O units made the cut? After careful consideration, the two brands decided on a lifestyle kit that complement each other, and your home or office space. With the Ferrari collection B&O covers all the bases with its four flagship models. The Beosound 2 offers a multi-room and home cinema solution, the Beosound Explore takes your music with you around the home and outdoors, Beoplay H95 ensures your tracks are with you on the move & finally the Beosound EX is an easy grab & go solution for those on the more active side of life.

Note that these products are now available on pre-order, but will only be released from October 2023. Shipment to South Africa may delay release slightly.