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Description

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

"A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it.	  "

What makes LG OLED stand apart?

"LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light.  OLED TV with the OLED Care menu is selected in the support menu that is up on the screen.  The slimline design in a side of view as it is placed flat against the wall in a modern living space."

alpha 8 AI Processor
Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space.  A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.   LG OLED TV as sound bubbles and waves emit from the screen and fill the space."

AI Customization
Syncs with how you watch

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning
The optimal audio fits your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro
Insane realism with authentic charm

AI Super Upscaling
AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

AI Sound Pro
Hear every detail of the soundscape
Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

AI Sound Pro

Hear every detail of the soundscape


Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
A bustling city scene in the early evening with bold colors and contrast.
100% Color Fidelity & Volume
Scenes shine with lifelike colors
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


What makes LG OLED stand apart?


"LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light.  OLED TV with the OLED Care menu is selected in the support menu that is up on the screen.  The slimline design in a side of view as it is placed flat against the wall in a modern living space."
alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.


Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.
*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience


"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space.  A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.   LG OLED TV as sound bubbles and waves emit from the screen and fill the space."
AI Customization

Syncs with how you watch



A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.
LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.
AI Picture Pro

Insane realism with authentic charm


AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


AI Sound Pro

Hear every detail of the soundscape


Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

LG OLED TV as sound bubbles and waves emit from the screen and fill the space.

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.


The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
100% Color Fidelity & Volume

Scenes shine with lifelike colours

100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.


OLED55C46LA

LG OLED 55 inch EVO C4 AI 4K Smart TV 2024 (Each)

Sale price R 23,999.00
Regular price R 26,999.00You savedR 3,000.00 OFF
LG 4K SELF-LIT OLED – true brilliance in clarity of contentPerfect Color ( 100% colour fidelity ) Eye Comfort Displayα8 AI Processor 4K with AI Super Upscaling 4K and Personalized Picture WizardUltra Slim Design for elevated immersion and interiors4 years of upgrades guaranteed over 5 years with web Read more

E-CREDIT, NOW AVAILABLE
E-Credit finance on orders with a minimum value of R50 000. Learn More.

Merchant West Epiphany Finance

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

"A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it.	  "

What makes LG OLED stand apart?

"LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light.  OLED TV with the OLED Care menu is selected in the support menu that is up on the screen.  The slimline design in a side of view as it is placed flat against the wall in a modern living space."

alpha 8 AI Processor
Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space.  A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.   LG OLED TV as sound bubbles and waves emit from the screen and fill the space."

AI Customization
Syncs with how you watch

A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning
The optimal audio fits your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro
Insane realism with authentic charm

AI Super Upscaling
AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

AI Sound Pro
Hear every detail of the soundscape
Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

AI Sound Pro

Hear every detail of the soundscape


Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
A bustling city scene in the early evening with bold colors and contrast.
100% Color Fidelity & Volume
Scenes shine with lifelike colors
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


What makes LG OLED stand apart?


"LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light.  OLED TV with the OLED Care menu is selected in the support menu that is up on the screen.  The slimline design in a side of view as it is placed flat against the wall in a modern living space."
alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.


Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.
*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience


"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space.  A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.   LG OLED TV as sound bubbles and waves emit from the screen and fill the space."
AI Customization

Syncs with how you watch



A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.
LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.
AI Picture Pro

Insane realism with authentic charm


AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


AI Sound Pro

Hear every detail of the soundscape


Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

LG OLED TV as sound bubbles and waves emit from the screen and fill the space.

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.


The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
100% Color Fidelity & Volume

Scenes shine with lifelike colours

100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.


Ask a Question

Product information

Warranty & Support
Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.

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Product Specifications
Please refer to the product description or the specifications table for the most important product details. Always feel free to contact our expert consultants by clicking here to find any additional information or to ensure that this product will work for you.

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